Populating Data Without Refreshing the Page Using AJAX
I recently encountered a situation with a website we were working on and, yes, I know that there are hundreds of lines of code out there that do exactly what I am about to discuss, but to me, this is...
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Word-Dredging Techniques
It’s nothing privy, I just have a thing for words; and because today is National Literature Day (it’s not), I’ve filled this post with some word-relevant odds-and-ends. They’re designed to facilitate...
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It’s Not About Theory, It’s About Practice
Consider the following image: It incorporates rich imagery. There are multiple directions of movement—The orange, glowing core commands your attention and, from there, your focus wanders. Motion also...
View ArticleSocial Media Marketing Exposed
Tangible and the intangible—something you can feel, smell and taste versus a concept or an idea—it’s the crux of some tired and drawn out debates. One I can name off the top of my head—religion—has...
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How To: Word-Nerd in 1 Week
As Gregor Samsa awoke one morning from uneasy dreams, he found himself transformed in his bed into a gigantic insect. - from ‘The Metamorphosis’ by Franz Kafka What you’ll need: (1) Credit Card (1)...
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Marketing Series (pt. 1 of 3) Why Your Online Marketing Isn’t Working
Online marketing is commonly described by terms like clicks, impressions, cost per click, and cost per action. These are the things that are most easily packaged by agencies and sold to businesses....
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How To Split Test PPC Ads in Google Adwords
We’ve heard time and again the importance of having a high CTR (Click Through Rate) on Text Ads. At the same time there are many factors which can affect this number. One of these factors is the...
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“What’s The Big Deal About CTR Anyway?”– 5 Things You Should Know
Click Through Rate or CTR is the relationship between Clicks and Impressions. That is, out of the number of times your search result or ad is shown to a user, how often is it actually clicked and not...
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5 Days To Improving Your Conversion Rates – Begin With The End In Mind
You have a website up. You are in love with the design. You have visitors to your website. Everything seems right on the surface, except for one big problem: business is still slow. Whether you are...
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Improve Your Conversion Rate Day 2 – Optimizing Calls To Action
Continuing on our process from Day 1 at this point it’s important to consider how people get to the checkout process. Assuming you have improved the rate of conversion actions from within the shopping...
View ArticleFinding the Words to Blog (Pt. 3)
You found your niche and words are beginning to coagulate into sentences and, hopefully, sentences into paragraphs. But crossing your fingers and wishing really, really, really hard won’t bring people...
View ArticleYou Must Adopt a Social Media Strategy
Do you remember that old campy saying, Go big, or go home? Of course you do. It’s usually tossed around when the last few seconds are waning away from the clock and the score is tied. “It’s either go,...
View ArticleTypography 101
Back in January, I rambled on about the importance of typography on the web. But I’ve found that I skimped over the definition (the art and technique of composing printed materials from type), and...
View ArticleHow Google Plans to Pollute Your Web
Google, please tell me, just what do you think you are doing? Peddling targeted video advertising. You, the king of information, functionality, simplicity, and monetization. Adsense was a hit and you...
View ArticleGoogle’s Video Adsense Coming to a TV Near You
New York Times’ Brian Stelter begins his latest editorial with a list of demands; “Pick up the remote.” Simple enough. “Turn on the television.” Again, nothing too strenuous. “and watch YouTube.”...
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